You could have known about SEO already, but do you know what the state of SEO is right now? As per we know, the trends in SEO gets changed often. So as to stay alive in SEO field, it is highly necessary to know the updates of Google and other search engines instantly. Below are the lists of trends that are followed in today’s SEO world.
Enhanced trust than links
Earning the trust of Google is the most important one when compared to attaining more backlinks. This is considered as significant because most of the small businesses think of increasing their search ranking to get unique visitors but the work of SEO doesn’t stop in placing the website on the top of the search engine, it lies gaining the good relationship between the website and search engine like Google, Yahoo and Bing. This helps in giving powerful and long lasting relationship in order to achieve this concentrate in providing high quality content to visitors.
Getting Google Authorship
By this year, Google had decided to squash through Google Authorship. It has been introduced in order to praise the content writers who be worthy of their writing. If the content of the page is associated with the person who have strong author rank, then the particular page will get the great chance to reach the top of the search engine. It not only helps in building the author rank but as well helps the business in many ways by increasing its visibility, number of viewers, clicks and more.
Quiet updates of Google
Google works in favor and against of SEO servicing company by updating its algorithm often. The most famous two updates by Google are Panda and Penguin which influence the bad content and bad links respectively. The rolling out of these algorithms may cause big changes in search results and as well make the webmasters to go under stress.
Recommended Readings:
- Free Tools To Recover from Google Penguin 2.0
- Find Duplicate Content Issues on Your Website and Fix Them
On page Optimization
On page Optimization is the one which have the higher effect on website or web page that affects the natural search listings. This usually includes HTML codes, Meta tags, content, keyword and its density, robots text and more. By today’s SEO, it contributes the 15% of its importance in making a website to be available on the top of the search engine.
Content Marketing
Within few years, content marketing have become the exhortation in most of the corporate business, digital and marketing world. It’s a process of creating and distributing relevant and valuable content on order to attract and engage the audience with profitable customer action. It’s a basic art of communicating with existing and prospective customers without the sign of advertisement. Be strong enough as content is the present and future of marketing.
SEE MORE: 12 Weird Yet Effective Ways To Promote Your Blog Offline
Video Optimization
Video optimization is the current popular trend in SEO. Famous video sharing websites like YouTube and more avail lots of useful tools in order to optimize the video. You need to learn about how to optimize the videos in order to create mass of viewers to your business as well. Choose relevant keywords and high quality videos in order to optimize it for search engines; don’t forget to optimize your tags as well.
Giving importance to mobile friendly websites
Giving importance to mobile friendly website is the most important trend in today’s web world. Responsive web design is getting highly developed day by day as most of the people go behind these types of digital devices; from business peoples to ordinary individuals make use of this to have quick glance on some information’s.
Tools of SEO
Search engine optimization process makes use of loads of tools in order to make a website fly high in Google. Some of the simple tools that help greatly in SEO are chart intelligence plugin, link research tool, deep crawl, toxic links checker and disavow tool, index and page rank checker, sitemap generator, Google webmaster, analytics and Adwords tool, backlink checker, Alexa rank checker and more. These tools help highly in researching to build up the ranking.
Social signals
In this era, social media takes the most essential part in SEO and as well social signals takes the highest correlating factor along with Google’s search engine rankings. Absolutely, the social media sites like Facebook, Twitter, Google+, Flickr and more helps greatly in building high quality backlinks to improve the search engine visibility as well to expose the brand of the business to the outside world.
See More: 10 Common Social Media Myths And Facts For Bloggers
Hope, this article would have definitely helped you in a greater extent. There are still more to learn in SEO in order to survive in this competitive world. Make use of these simple tips to make a great change in this online marketing world. Feel free to share your ideas and experience with us, we are waiting to hear and know more about SEO.
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